Evaluation Q3.

The audience for 'Day One' would be a mixture of men and women. The primary audience i decided would be men around the age of 14 to 30, however because we have used female actresses in this film it could appeal to women to go and see the film. We did consider the fact that there aren't any men in the opening of the film so the male audience may not be as large as other action, spy or spoof films like Mission Impossible or Johnny English but when we looked at other films on Box Office Mojo we saw that Lara Croft did very well, grossing $274,703,340, even though the main character is a female - going against the stereotype. Lara Croft also made video games  and toys, using synergy could make sure we made more money for the film, we could also bring it out as a video game or a soundtrack, using merchandise could give us a wider audience because it would make 'Day One' more popular.